Meet the Minds Behind the DeeP Project: Shaping the Future of HR and Customer Experience
It’s time to get to know the speakers bringing practical thinking and fresh energy to the stage: Dr. Dario Car and Petar Calic, the core team behind the DeeP Project.
They’re not just HR professionals. They’re behavioural scientists, psychologists, and experience designers who prioritise people, not processes.
Their work combines psychological research with practical tools, enabling companies to move beyond theory and create environments that truly work for their teams.
Dr. Dario Car
Co-founder of DeeP Project
Dario combines a PhD in psychology with years of hands-on experience. At our Zurich session, he’ll share how nudge theory can shape smarter customer journeys and how psychology helps make experiences more relevant, memorable, and effective.
Petar Calic
Co-founder of DeeP Project
Petar helps companies rethink HR with a focus on agility, empathy, and real alignment with how Gen Z and millennials see the world of work. He’ll cover what today’s workforce values and how that affects culture, engagement, and ultimately, the customer experience.
DeeP Project exists to help employers and brands better understand people, employees and customers alike, not just through metrics, but through behaviour. From high turnover to shifting expectations around purpose at work, their research looks at what motivates people in 2025.
They support over 2,000 employees across leading tech, service, and healthcare companies in the region. Their tools combine psychometrics, behavioural design, and agile HR strategies to solve one of today’s most pressing business issues: how to hire and keep the right people in a competitive market.
What to expect in Zurich
Customers today scan, swipe, and skip. This session will explore how subtle behavioural cues can help you cut through and create real engagement.
From increasing loyalty to improving how content is seen and understood, Dario and Petar will show how behavioural science can be applied in marketing, CX, and team design.
Don’t miss this chance to explore how psychology and smart design can shape better customer journeys.