Ready for a feedback session you can actually taste? 11–13 June in Zurich, it’s all happening offline – no livestreams, just you, real food, and real opinions that count.
VoC (Voice of the Customer) isn’t just a catchphrase here – it’s the main event. Hamza Ayub, CMO at Convenience House and Subway Switzerland, is skipping the usual keynote. Instead, he’s inviting you to taste, vote, and see live results right in the room. Your feedback determines what comes next, and you’ll see the results instantly - no waiting.
The spotlight is firmly on Madame Sum, the dumpling innovator shaking up Swiss food culture.
Madame Sum in a nutshell:
- Swiss creators of luxury dumplings, always with a unique twist
- Michelin-star chefs on the recipe cards
- Standout flavours: wagyu beef, pork belly, truffle, fondue (Vacherin Mont d’Or), plant-based specials
- Only the best local and seasonal ingredients
- Ultra-thin, hand-folded dough for that juicy bite every time
- Limited editions – blink and you’ll miss some flavours
- Swiss-inspired spins on classic South-East Asian dumplings
- Dumpling Addict Club for fans who can’t get enough
- Guest feedback shapes every new creation – your vote truly matters
- Motto: “Impact people with inspiring food” (and they mean it)
For three days, Zurich turns into a live feedback lab. No theory – just direct, hands-on VoiC at work. You try the dumplings, you cast your vote, and your voice shapes what’s next. Hamza is there with you, making sure every opinion gets heard and every bite gets counted.
If you’re curious about the real power of guest feedback – or just want to eat very, very well – this is your moment.
Bring your appetite, bring your questions, and get ready for a taste of VoiC you won’t forget.
See you in Zurich.